there is a story behind every book

Media Resources

English articles featuring Jellybooks

Publishing’s Plot Thickens—With A Digital Twist - CMO (12 September 2017)

Judging A Book By Its Cover As with many industries, data is also playing an important role in the changing landscape, not least when it comes to better understanding readers. “Historically, book publishing has been very much driven by ‘gut instinct,’ personal judgment, fads, trends, and similar,” Andrew Rhomberg, founder of JellyBooks, said. JellyBooks specialises in collecting and analysing reading data. “What we are trying to achieve is to put publishing on a more data and analytics-based footing. Our goal is to identify for each book what its audience actually is and connect the right book with the right audience.”


Reader Analytics from Jellybooks: Crunching the Numbers to Improve Book Marketing and Sales - JANEFRIEDMAN.COM (27 July 2017)

Last year, the New York Times dubbed JellyBooks “Moneyball for Book Publishers.” If you’re not familiar with Jellybooks, here’s the short version: They research consumer reading behavior, and that research is typically paid for by publishers. While companies like Amazon and Apple can track reader usage and data, that data isn’t typically shared with publishers. So Jellybooks gathers willing readers and secures their permission to collect and report on their anonymized reading data to publishers.


Amazon Charts, Amazon’s new bestseller list, ranks titles by ‘most read’ and more - Techcrunch (18 May 2017)

Providing data on how books are being consumed is not only the domain of Amazon. Others like Jellybooks have also tried to build a recommendation and discovery platform on this premise.


Observing the audience: how reader analytics are influencing the industry - Bookmachine (13 October 2016)

Reader analytics are garnering huge attention at the moment and there are at least four major talks at this year’s Frankfurt Book Fair discussing how and why publishers and authors can collect data on their readers. But with reader analytics taking the spotlight in publishing, the debate over the ethics of data harvesting and its uses has been brought to our doorstep.


Algorithms Could Save Book Publishing—But Ruin Novels - Wired (16 September 2016)

…Publishers can hire Jellybooks to conduct virtual focus groups, giving readers free ebooks, often in advance of publication, in exchange for their sharing data on how much, when, and where they read. Javascript is embedded in the books, and at the end of each chapter, readers are asked to click a link that sends the data to Jellybooks. In almost two years, the company has run tests for publishers in the US, England, and Germany, and uncovered one sobering fact: Most novels are abandoned before readers are halfway through them. Jellybooks's findings can guide publishers on their marketing, and even whether it's worth signing an author again. "Hollywood moguls might do test screenings for movies to decide on how much [marketing] budget a movie should get," says Andrew Rhomberg, the founder of Jellybooks. "That was never done for books."


Publishers' Dilemma: Judge A Book By Its Data Or Trust The Editor's Gut - NPR (2 August 2016)

…Up to very recently we really didn't have any insights into how readers were behaving with books in terms of their reading patterns or their reading of a specific book. All of that was kind of missing," Raccah says. Digital books made it possible to track the way people read and companies like Amazon and Apple could gather that data, but didn't share it with publishers.

Now a number of businesses have sprung up that specialize in reader analytics and they are sharing their findings. Andrew Rhomberg is the founder of Jellybooks, a London-based company that began gathering reader data to help publishers with marketing decisions. "But since then, publishers have discovered they can use it for all sorts of other reasons like why did a book that we launched not really sell despite having big expectations for it," Rhomberg says. "Or if it's a first-time author who seems to be selling well, are people really reading that author and [will they] buy the second book?" To figure that out Jellybooks recruits readers by offering free e-books in exchange for allowing the company to collect reading data. It tracks whether or not the reader finishes the book — most don't get half way through. Jellybooks also measures how long it takes to read a book and asks those who do finish it if they would recommend it. Sometimes, Rhomberg says, the results are surprising.

One of the big distinctions that one needs to make ... is whether you think data is the decider, or whether you actually are simply using data as one of the forms of information that you use. Dominique Raccah, publisher and CEO of Sourcebooks "Once you have the data that says 90 percent of readers gave up after three chapters, it's pretty clear," he says. "On the other hand there are books where the editor said this is a lovely, lovely book and she couldn't convince anybody in-house and then it turns out readers just devour it."

Publishing a book will always be a gamble, she says, and gut instinct will always play a role in choosing what books to publish. But now that it's possible to collect real data on the way people read, that will become a part of the process as well.


Books: Brave New Data-Smart World - Metropole (June 2016)

Jellybooks beta-tests e-books by offering readers free copies in exchange for permission to record and analyze their reading habits - their rates of completion, reading velocity, and likelihood to recommend. It turns out that only five percent of the books tested were finished by more than 75 percent of the readers (men tend to abandon a book sooner than women), and the average completion rate was between 40-50%. Business books are among the least finished e-books tested. Rhomberg concludes: "The 19th century approach of 100-page rambling introductions that lay out the background will turn off 21st century readers."


Book-publishing's naughty secret - The Economist (26 May 2016)

In 2013, the Romance Writers of America (RWA) estimated that sales of romantic novels amounted to $1.08 billion, and accounted for 13% of adult fiction consumed that year, outselling science-fiction, mystery and literary novels. In the five years to 2015 in Britain alone, romance and erotic fiction sold 39.8m physical books worth £178.09m. The sector has also been among the most innovative, with a strong tradition of independent and self-publishing. It was one of the first to capitalise on the anonymity offered by e-books and, according to Jellybooks, a British company that analyses e-book data, romance readers are twice as likely to read on smartphones than literary novel or non-fiction readers.


Moneyball for Book Publishers: A Detailed Look at How We Read - New York Times (14 March 2016)

While e-books retailers like Amazon, Apple and Barnes & Noble can collect troves of data on their customers' reading behavior, publishers and writers are still in the dark about what actually happens when readers pick up a book. Do most people devour it in a single sitting, or do half of readers give up after Chapter 2? Are women over 50 more likely to finish the book than young men? Which passages do they highlight, and which do they skip? Mr. Rhomberg's company is offering publishers the tantalizing prospect of peering over readers' shoulders. Jellybooks tracks reading behavior the same way Netflix knows what shows you binge-watch and Spotify knows what songs you skip.


Men make up their minds about books faster than women, study finds - The Guardian (8 March 2016)

Men and women are equally likely to finish a book - but men decide much faster than women if they like a story or not, according to analysis of reading habits by Jellybooks. The start-up, which focuses on book discoverability and reader analytics, has tested hundreds of digital titles on hundreds of volunteer readers over the last few months. Working with many of the UK's major publishers, it uses a piece of JavaScript in the ebooks to look at readers' habits: when they pick up, complete or abandon a title.


Jellybooks: Tracking Reader Engagement for Better Marketing - Publishing Perspectives (26 August 2015)

Andrew Rhomberg explains how Jellybooks 'smart' software embedded in ebook ARCs allows publishers to unobtrusively glean crucial pre-pub data from readers.


Jellybooks wins £25,000 technology prize - The Bookseller (4 April 2014)

Jellybooks' Project Crowberry solution proposed embedding custom-built Javascript into e-book files. The idea was to emulate the success of Google Analytics itself, which tracks how browsers interact with websites through a small Javascript file that is included in every webpage. The initial pilot would be focused on advance copies with readers encouraged to interact with the book in return for receiving the free edition. The initiative would then be rolled out more widely. Jellybooks will work with the International Digital Publishers Forum (IDPF), the organisation that oversees the ePub standard, to embed the Javascript. Bill McCoy, executive director of IDPF, said: "The ePub 3 format is the next evolution of the global ebook standard. ePub 3 is based on HTML5 and offers many exciting new capabilities for authors, publishers and retailers, including the ability to integrate advanced analytics solutions."

German articles featuring Jellybooks

Leser-Tracking als Königsweg - boersenblatt.net (23 Oktober 2016)

"Reader Analytics, das Auswerten des Leserverhaltens: Für Amazon ist das seit Jahren Alltag – während Verlage auf diesem Feld gerade ihre ersten Schritte tun. In welchem Tempo sie unterwegs sind und was sie sich von dem Verfahren versprechen: Die IG Digital im Börsenverein holte das Thema bei der Frankfurter Buchmesse auf die Bühne."


Die Leser als Black Box - Deutschlandradio Kultur (17 August 2016)

"Wir stellen Lesern kostenlose Leseexemplare zur Verfügung, das sind digitale Leseexemplare", sagte Andrew Rhomberg, Gründer von Jellybooks im Deutschlandradio Kultur. "Während man liest, zeichnen wir im Hintergrund auf, wie sie denn gelesen werden." Diese Lesedaten werden dann übermittelt und ausgewertet. "Dann können wir dem Verleger sagen, wurden die Bücher fertig gelesen oder auch nicht, wie schnell wurden sie gelesen, würden die Leser sie empfehlen." Die Testleser machten das ehrenamtlich und bekämen statt eines Honorars nur das Gratisexemplar des Buches.


Britische Firma analysiert Leseverhalten für deutsche Verlage - Berliner Zeitung (29 April 2016)

Wir stellen Lesern kostenlos Leseexemplare als E-Book zur Verfügung. Darin ist eine Software enthalten, die aufzeichnet, wann welches Kapitel geöffnet wird, wann es geschlossen wird, ob der Leser Kapitel überspringt, ob er das Buch fertig liest oder wo er abbricht, und wie lange jemand braucht, um ein Buch zu lesen. Anschließend gibt es einen Fragebogen: Ob er das Buch weiterempfehlen würde, wie er es findet, ob Cover und Covertext dem Buch entsprechen.


Der Billy Beane der Buchwelt - Buchreport (18 April 2016)

So wie Beane den Baseball und insbesondere die Arbeit der Vereine revolutionierte, werde Rhomberg radikal die Arbeit der Verlage beeinflussen, und zwar wie sie Bücher erwerben, veröffentlichen und vermarkten. Rhomberg biete den Verlagen einen Blick über die Schulter des Lesers: Verschlingen die meisten Menschen ein Buch in einer einzigen Sitzung oder springt die Hälfte der Leser nach Kapitel 2 ab? Sind es eher Frauen über 50 als junge Männer, die bis zum Schluss durchhalten und ein Buch zu Ende lesen? Welche Passagen markieren sie, und welche werden übersprungen?

Während E-Book-Händler wie Amazon, Apple und Barnes & Noble fleißig Daten über das Leseverhalten ihrer Kunden sammelten, blieben Verlage und Autoren immer noch im Dunkeln darüber, wie die Leser eigentlich lesen. Hier setze Rhomberg an: Jellybooks sei über das Leseverhalten auf gleiche Weise informiert, wie Netflix wisse, in welcher Form seine Kunden Fernsehserien konsumieren und wie Spotify die Songs kenne, die seine Nutzer überspringen.


Reader Analytics: So tickt das Publikum – Buchreport Magazin (November 2015)

Random House schickt demnächst bei Jellybooks 20 Titel ins Feld – „ein Experiment“, sagt Rita Bollig, die beim Verlag für vdas Digital Marketplace Development verantwortlich zeichnet. Der Verlag will seine Leser besser verstehen, aber auch Fehler suchen: Von einigen Titeln hatte sich Random House mehr versprochen und versucht nun herauszufinden, woran es lag.


Der beobachtende Mitleser - Jellybooks bringt sein Leser-analysetool nach Deutschland - Buchreport (7 September 2015)

Die meisten Verlage wissen nur wenig über ihre Leser und deren Lesegewohnheiten. Das will Andrew Rhomberg (Foto), Gründer der E-Book-Empfehlungsplattform Jellybooks, ändern und künftig auch deutsche Verlage mit für sie wertvollen detaillierten Lesedaten versorgen. Nach ersten Tests einer Tracking-Software für E-Books am Jahresanfang u.a. mit Penguin Random House UK startet in diesem September noch der deutsche Ableger Jellybooks.de mit einem Pilotprogramm.

French articles featuring Jellybooks

Quand les livres électroniques mettent leurs lecteurs à nu - Les Echos (7 July 2016)

La petite start-up anglaise Jellybooks, fondée en 2011, a en effet mis au point un logiciel capable de recueillir ce genre d'informations. Et si les éditeurs sont un peu gênés d'avoir recours à cet outil, notamment vis-à-vis des auteurs qu'ils veulent choyer, il leur fournit des informations difficiles à refuser pour leur marketing.

Concrètement, Jellybooks distribue un ou deux livres électroniques gratuitement à des lecteurs potentiels, contre la permission d'y installer un logiciel qui va décrypter comment ils ont lu l'ouvrage, en combien de temps, quels chapitres ils ont sauté, le cas échéant à quel moment ils ont abandonné, etc.

Les données recueillies automatiquement sont complétées par un petit questionnaire qualitatif en fin de lecture, demandant notamment si vous recommanderiez le livre en question. Lancé par Andrew Rhomberg, Andy Robertson et Jeff Abrahamson il y a deux ans après un concours d'innovation à Londres sponsorisé par l'éditeur Penguin, l'outil d'analyse de Jellybooks a déjà pour client la branche allemande de Penguin Random House, le numéro un mondial du secteur, ou encore Elsevier et Bonnier Group.

En général, un éditeur passe commande à Jellybooks pour qu'il étudie la réception potentielle d'une vingtaine de livres. « Les éditeurs français sont restés réticents pour l'instant, mais on discute », note au passage Andrew Rhomberg.